Starting a business can be stressful, so why do you not get those online leads you want to make it more stressful? Search Engine Optimization (SEO) should be a priority for start-ups as it attracts online traffic that can help your start-up business. Follow these five local SEO tips if you have a startup business to see improvements for your local ranking.
Create a Google My Business listing.
Google My Business (GMB) is the hub for all things local searching when it comes to online presence. When someone searches for a restaurant, store, or other company around them, Google would favor businesses using GMB listings. As a startup, creating and/or claiming your business listing should be the first thing you do for your SEO efforts. It’s critical that you take advantage of all the features of GMB, including posts, photos, questions and reviews, and much more when you add your business. Google’s going to thank you for that, clients are going to thank you, and you’re going to thank you for that.
Build an SEO-friendly website.
Essentially, the aim of creating a SEO-friendly website is to increase the quality and quantity of organic traffic on your domain. There are a few key aspects to benefit from when it comes to building a SEO-friendly website. These components are research on keywords and metadata.
When someone performs a search on Google, their search queries consist of what are known as “keywords.” Every page of your website should have a different keyword or keyword phrase in order to be considered “SEO-friendly.” Keyword analysis is important because, as a startup, you don’t want to waste time and resources attempting to rank keywords with a search volume of 10,000/month. Sadly, your website will be buried by corporations with more authority than your company without any established authority. Your best shot at ranking when doing keyword research is looking for keywords that get between 400 and 2,000 searches a month.
Metadata is a large portion of your website-wide content. Without metadata, for a better search experience, you can not completely customize your website. It includes your photos with URLs, tab names, headings, descriptions, and alt text. By using these metadata aspects, you give search engines a better understanding of what your website is about to give users more accuracy search results. Just like keywords, each page on your website should have unique metadata.
3. Establish online authority.
Establishing online authority may seem complicated, but it is essentially just a way to show online users that you are a legitimate, credible business. With a startup business, establishing online authority is even more critical since you don’t already have a reputation built. Three of the most significant authority factors include, but are not limited to, content, social media, and backlinks. We have already touched on quality content, but let’s quickly dive into the other two factors.
Establishing an online following of organic, engaged followers is just about the best thing you could do for your social authority. In addition to a following, it’s essential to keep your followers engaged and expecting. Being consistent with your posts and how many times you post per week is an important factor in building your social authority.
Backlinks to your website are probably the most important factor in establishing online authority. Getting quality websites to link back to your site shows search engines that your business is a trusted source of information. As a startup, that is precisely what you need. However, don’t seek out just any backlinks. Having backlinks come from shady, untrustworthy sites can give your business that same reputation!
4. Track your results.
The best way to track the results of your SEO efforts is to set benchmarks. For startups, benchmarks will be zero, since there is no data to work with quite yet. Once you are about three months into your SEO efforts, you’ll be able to see actual results and if your efforts have been paying off.
Bring in the Dough with Local SEO
Google doesn’t care if your business is brand new or if it has been around for ages. It’s looking for businesses that prioritize customer experience and engagement rather than monetization. By using these local SEO tips for startups, you should have no problem improving your startup’s local ranking while watching the leads (and money) flow in.