Are you in the early stages of your business and looking for a free email marketing services to build your first mailing list? Do not worry! 😄 You’ve come to the right place to complete your search.

Today we are all aware of online marketing. Email marketing is a popular type of digital marketing. Email marketing is more effective than social media because people keep checking their emails on mobile from time to time.

The good thing is that with free email marketing services, there is no need to worry about the small budget anymore. Email marketing services allow businesses to reach their target audience. As well as helping to strengthen the relationship with the customer.

There are many Email marketing service providers available in the market which provide free email marketing services.

Continue reading the entire article to know each service and its pros and cons.

Before we go in deep, here is the quick summary of free email marketing services.

Quick summary of free email marketing services

Email OctopusUp to 2500Up to 10,000

Keep reading for in-depth knowledge of the features of each service.

1) Email Octopus

Email Octopus is an affordable, and easy-to-use email marketing service for people who have an audience. Its main purpose is the delivery of mails.

In addition they are committed to saving your money. As well as provide you great service with a personal touch.

free email marketing services

EmailOctopus integrates with 500 products and services like Salesforce, Eventbrite, Shopify, and SurveyMonkey through Zapier.

It comes with powerful yet easy-to-use builders who can create responsive HTML emails for time-based drip campaigns.

However, it’s free plan does not provide as many features as other email services, but it allows you to send unlimited emails. This makes it the perfect solution for small agencies and an entrepreneur.

Autoresponders, extensive image library, template management, and analytics are its notable features. Email Octopus is also fully compatible with GDPR.

Free plan includes:

  • Up to 2500 subscribers
  • Up to 10,000 emails per month
  • Campaign creation tools and other basic functionalities
  • EmailOctopus branding on emails
  • Statistics stored for 30 days
  • Basic Support

2) moosend

Moosend is an excellent drag and drop email campaign creation tool. It lets you automate the repetitive tasks and saves your time.

Its segmentation feature allows you to break down your audience based on the behavior on your website or email to create an extremely personalized experience.

free email marketing services

Its Real-Time reporting and Analytics feature provides you a detailed performance report of campaigns so that you can quickly know exactly how to optimize your campaigns and get better results.

You can integrate 100+ apps to pass information between tools. Apart from that, Moosend offers spam analysis, spam testing, and A/B testing feature. See the full feature list here.

It is one of the only free email marketing services that does not include its logo in your emails. Moosend is also GDPR compliant.

Free plan includes:

  • Unlimited emails per month
  • Sign-up & Subscription forms
  • Reporting and Analytics

3) SendPulse

SendPulse email marketing is a multi-channel marketing platform, but its email marketing feature is prevalent.

Its drag-and-drop email editor allows you to customize professionally-designed templates easily. Then you can set-up automation of emails based on variables, events, and the actions your users take.

free email marketing services

Sandpulse’s subscriber rating feature lets you analyze each customer’s open and click rates as well as read and unread rates. It is a great way to identify your most valuable subscribers.

free email marketing services

You can even customize your email to address your customer by name, position, age, date of birth using its ‘replaceable text fields’.

Free plan includes:

  • Up to 500 subscribers
  • Up to 15000 emails

4) Sender

SENDER is one of the best free email marketing services with all features included in a free plan.

It gives you excellent email deliverability and dedicated IPs for its frequent senders. Its drag-and-drop newsletter feature allows you to create and edit beautiful subscriber forms with zero HTML knowledge.

free email marketing services

SENDER offers you advanced email analytics features that allow you to accurately measure and refine your email campaigns.

Its Product wizard lets you import all your products in one click. This feature gives you relief from copy-pasting product’s information again and again.

You can easily integrate the most popular eCommerce platforms, and start using Abandoned Cart Recovery Emails, capture your customers’ email addresses and set up your automated workflow based on customer behavior.

It has ready made plugins for WooCommerce, Magento, and PrestaShop. For other custom solution need, you can use API.

SENDER is also GDPR compliant.

Free plan includes:

  • Up to 2500 subscribers
  • Up to 15000 emails per month
  • All features included

5) omnisend

Omnisend allows you to drive more sales by combining all platforms into one. It breaks the limitation of email by integrating SMS, web push notifications, Facebook Messenger, Whatsapp, and many more.

It gives you pre-built free email marketing templates so you can easily use them.

free email marketing services

Omnisend is best for those who are running an online store. It pulls products from your store and creates beautiful emails and opt-in forms to grow your email list.

You can also add a discount coupon code into an email to increase your sales.

Omnisend comes with free elements, Signup boxes, Popups, and landing pages. These elements help you to generate leads by capturing lead information.

Its reporting feature allows you to generate a variety of reports such as audience growth, signup forms, campaigns and campaign clickmaps. You can target right audience through this reporting feature.

You can easily integrate Zapier and Tidio Live Chat with Omnisend.

Free plan includes:

  • 15000 emails/month
  • Email campaigns
  • Signup Forms, Boxes, & Pop-ups
  • Reports
  • Website Tracking
  • See the full feature list here


Benchmark suite of email tools has something that’s for everyone. Whether you’re an HTML expert or an email newcomer.

You can create a beautiful email using its drag-and-drop email builder. And if you ‘re not satisfied and want more customization, then its HTML editor gives you the power to customize your email using HTML code entirely.

free email marketing services

Benchmark comes with the feature ‘RSS Email’. If you’re posting blogs and RSS feed then this feature is perfect for you. This feature lets you automate the task of sending emails to your subscribers whenever you update the blog or RSS feed.

Its photo editing feature allows you to add image colors, effects, stickers and messages with beautiful fonts in your photos.

It has pre-built responsive email templates for every occasion. You can also change the look and feel of your email using its stunning colour schemes.

free email marketing services

Benchmark’s reporting feature allows you to generate different reports such as Live engagement, Mails opens by rate, and Mails opens by device.

Free plan includes:

  • Unlimited Subscribers
  • 250 Emails per month
  • Drag-and-drop editor
  • Responsive Templates
  • Signup Forms
  • Google Analytics Campaigns
  • List Management & Segments
  • See full feature list here

7) Mailchimp

Mailchimp is the leader of email marketing services. It was the first provider who offered an utterly free plan for email service.

Mailchimp is the favorite of many bloggers and small businesses. Its free plan provides basic email creation and email scheduling. Its easy-to-use email builder has tools for everyone, whether you’re just getting started or you’re already proficient.

free email marketing services

It has ready-made email automation. You can use it or customize it to reach out to your right targeted audience. Using its analytics and reporting feature, you can keep track of whether your audience is taking an interest in reading your emails.

You can keep track of open rates, clicks, and segment data. This Reporting and Analytics is a great feature to know your audience and find out which strategies and techniques are effective for targeting the right audience.

Mailchimp’s new ‘Survey‘ feature allows you to take feedback from your audience. Feedback is vital to know the audience’s needs. Once you know your customer’s needs, you get more ease in establishing strategies.

Its website builder feature provides the facility to create a website for small businesses. Also, it gives you a free .com domain for five years.

Mailchimp offers an integration with 200+ Apps.

Free plan includes:

  • 2000 Subscribers
  • 10000 mails per month
  • 7 Marketing channels
  • Basic Templates
  • Marketing CRM
  • Surveys
  • Websites
  • Custom domains
  • See full feature list here

8) MailerLite

MailerLite’s landing page builder and pop-up customizer make it different among all free email marketing services.

It has embedded signup forms, Pop-up subscriber forms, and subscriber management to grow your subscribers.

free email marketing services

In addition, MailerLite gives you features like drag-and-drop editor, rich text editor, built-in photo editor and file manager for creating email campaigns.

Its Email campaign report allows you to track email campaign activity and subscriber engagement. You can see who has opened your email newsletters and clicked on links. It shows your newsletter open rates through device breakdown.

You can use A/B testing to run split tests on variations of your email to see which strategy is working for driving more clicks and conversions.

You can integrate 96 web services. MailerLite is also GDPR compliant.

Free plan includes:

  • 1000 Subscribers per month
  • 12000 emails per month
  • 24/7 Email support
  • Landing Pages
  • Signup Forms
  • Advanced Segmentation
  • RSS Campaigns
  • Multi-User Accounts
  • API
  • See full feature list here

9) Sendinblue

Sendinblue email marketing solution gives you an easy drag-and-drop mobile-friendly email designer. It comes with beautiful built-in email templates. So you can choose a template according to your need and use them or customize them.

You can also personalize email and SMS to address your customers. The platform comes with features Contact management, Advanced Segmentation, Tracking, and email automation.

free email marketing services

Sendinblue lets you easily manage transnational emails and marketing campaigns. It allows you to customize sign up forms to build an email list.

Its real-time reporting feature lets you track the results of your campaigns in real time. Sendinblue’s API integration lets you integrate it with popular platforms including WordPress, Prestashop and Shopify.

It is fully GDPR compliant.

Free plan includes:

  • Unlimited Subscribers
  • 300 email per month
  • Email template library
  • SMS Marketing
  • Customizable Signup Forms
  • Core API Features
  • See full feature list here

Bottom Line:

Most of these free email marketing services come with robust features in their free plan. Small businesses and individuals can take benefit from their free plans to save money. Even you can easily upgrade your plan according to your business needs.

Let us know in the comments which service you liked the most among all free email marketing services!

Check out our Review section for software and tools reviews.

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